001 / CGI / Motion

Richard Mille

Neural Overdrive

Client

Richard Mille

Year

2024

Category

CGI / Motion

Scope

3D Animation, Motion Graphics, Art Direction

About the Project

A high-octane visual identity film for the Richard Mille x McLaren collaboration. The brief called for something that felt like the inside of a Formula 1 cockpit at full speed. We built every frame in 3D, pushing Blender and Unreal Engine to their limits to capture the material language of both brands.